British Mountaineering Council shop

Having completed a successful redesign of the main BMC site, they subsequently approached us with the challenge of bringing their existing online shop up to speed.

The problems outlined with the existing onine shop were primarily that: it lacked many basic eCommerce features such as member logins and voucher systems, which users have some to expect; it was aesthetically disparate with the main website and suffered a lack of corporate branding; there was no back-end administration system to easily handle the individual orders or control stock.

Therefore, our responsibility on this project was largely twofold:- firstly, to develop a corporate branding remeniscent of the main BMC brand, whilst keeping it subtly different to provide a noticable seperation from the main site for the end-user; secondly, to use our eCommerce system to provide all necessary functionaility, both front-end and back.

In order for these two elements to fuse seamlessly together, we ensured that we implemented a user-interface that emphasised the main qualities of both, whilst never compromising the navigability of products or marketing message.

The project has proven an excellent success and marks another milestone in our continuing relationship with the BMC, as we look towards many more exciting and groundbreaking collaborations in the near future.