Dirty Smart

Exploding onto the scene earlier this year, Dirty Smart has already cemented itself as the number 1 Electro-House clothing brand. We were lucky enough to be involved right from its inception.

From development of the brand identity, art direction of the marketing materials, right through to design of the products themselves and implementation of an eCommerce solution, Dirty Smart and Evolutia have worked extremely closely for the last 12 months on building a brand that can go toe-to-toe with names like Gio Goi, Supremebeing and Billionaire Boy's Club. With a primary focus on the burgeoning Electro-House scene, but a secondary consideration of the mass-market, we developed a style based around hedonism, confidence and living for the moment. Our on-going partnership sees us create new ranges every 6 - 8 months, and with limited edition production runs we have the opportunity to keep the styles completely fresh every time a new batch is created.

Aside from the hugely popular products however, our real expertise came into play when constructing the website. With an emphasis on the emotive brand aesthetic we'd developed, we decided the functionality of the site should be as slick and simple as possible; the exclusively limited number of products are easily browsed within a single page, and the buying process is significantly shortened using a streamlined, single-page checkout, meaning that less time is spent browsing.

The brand has already earned an excellent reputation in the Electro-House scene, and with celebrity DJ endorsers such as Utah Saints, Bass Weazal and Bodyrox on-board, we expect very big things indeed from the Dirty Smart team.