The Emigration Group

Having initially developed The Emigration Group's website in 2004, and handled their online marketing campaigns to date, we were commissioned to handle a full redesign and build in 2008. With the introduction of tighter legislation on Australian immigrants, TEG decided to concentrate on the website to increase leads whereupon they could hand-hold the customer through the tricky visa application process.

We started by reviewing the site statistics we had been compiling; the most obvious aspect was that the splash screen was losing over 40% of users immediately. We proposed a full re-structure of the website, filtering out useless non-relevant information by splitting the content into Australia and New Zealand sections, and allowing the user to easily select from the homepage. We introduced a number of vibrant, aspirational images to compliment the new, cleaner look. We revisited the content, streamlining it to allow quicker reading and introduced a tiered information system so users could retrieve information to the level of detail they require.

The relaunch has proved a huge success; the client recorded virtually a month's worth of enquiries in the 24 hours after the new site went live. Evolutia are now working with The Emigration Group to develop a new administration system to deal with the increased business.