Online Marketing
Once you have built your website the next step is getting people to visit it. A lot of companies believe that once their website is complete they will immediately start receiving enquiries. Unfortunately this will never happen, you need to tell people that your website exists and this can be done in one of two ways – via online and offline marketing.
Online marketing or e-Marketing is the process of getting people to visit your website while on the internet. Your online marketing activity can take the form of a comprehensive strategy covering multiple, inter-linked components or you can choose separate elements to suit your needs.
Some of the online marketing options offered by Evolutia are:
Search Engine Optimisation (SEO)
We can provide website analysis, key phrase research and optimisation of code and content to achieve the best search engine positions for your site. Click here to read more.
Search Engine Pay Per Click (PPC)
Search engines allow you to place an advert on their results pages and pay them every time somebody clicks on that advert and is sent through to your website; this is called Pay Per Click (PPC) advertising.
Your position in the sponsored listings or paid adverts is determined by how much you are willing to pay for each click through to your site.
Email Marketing / Online Newsletters
By sending out targeted emails, you can quickly, simply and cheaply stay in contact with your customers, reinforce your marketing message and encourage repeat business.
Viral / Buzz Marketing
Viral marketing is about trying to create a sense of excitement about your product or service by getting people to tell each other about its existence. An example of this would be the creation of a branded addictive online game that people will play while you are getting exposure for your marketing message.
Focus Sites
These are small specialist sites created to showcase a specific product / service / special offer you have. These sites can have a prominent call to action and can often be created in conjunction with a piece of viral marketing.
Offline marketing is the more traditional marketing approach and involves the production of corporate stationery (business cards, compliments slips and letterheads) and other print media (leaflets, …). Any print advertising created should contain your website address effectively making your website an extension of your traditional advertising. For example, you can combine your print advertising and website by offering a competition with the entry form available on your website – this way anyone wishing to enter the competition will have to visit your site and see all the products / services you have to offer.
Evolutia Design can give you advice on combining your advertising techniques to make the most out of your website.
The only people that will visit your website are the ones you choose to tell!
